Southeastern Designer Showhouse

Presented by Atlanta Homes & Lifestyles magazine, the Southeastern Designer Showhouse is an annual spring event inviting guests to tour a newly built residence showcasing the work of leading interior designers and trades from across the Southeast.

Tasked with refreshing the event's visual identity, I developed an updated brand system that brought a more youthful, elevated feel while preserving its established recognition. The identity was applied across social media, email marketing, print collateral, event signage, invitations, and the official program to create a cohesive experience from promotion through the event itself.