Canon is not only a leading camera brand, but also one of the world’s most well-known brands. They have built a loyal customer base and are recognized by their environmentally-friendly approach. However, the familiarity of the brand has led to the logo becoming outdated and unmemorable. I collaborated with a team to create an identity that presents Canon in the iconic and creative way that it deserves.
BRAND IDENTITY, SOCIAL MEDIA, & PRINT DESIGN